Thinking
Short essays from the studio, written when a thing refused to stay unsaid .
- 2025 · 03
The unconscious isn't a basement. It's a library.
On the difference between repression and organization when reading a consumer's mind.
9 min · Read → - 2025 · 01
Why focus groups produce confident lies
Group dynamics elect the most verbal participant — and the most verbal is the opposite of true.
6 min · Read → - 2024 · 11
Seven metaphors organizing Turkish modernity
Notes from five years of fieldwork. Bridge, kitchen, migration, inheritance — and three more.
12 min · Read → - 2024 · 08
An insight is a sentence
If it takes a deck to explain, it isn't insight yet. A short defense of writing in research.
5 min · Read → - 2024 · 05
A brand is what's remembered, not what's said.
Memory is reconstructed. Strategy that ignores this is built on sand.
10 min · Read → - 2024 · 02
Reading the room: cultural intuition as method
Ethnography in Turkey requires forgetting every framework written elsewhere.
7 min · Read →
Studio letter
A monthly note on what we're reading, watching and arguing about.